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The Immersion

Bring your space to life with story-driven visuals that stir curiosity, spark desire & makes travelers feel at home, before they even arrive

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OPT. 1

The Immersion

Creative direction & shoot strategy for boutique stays and retreats

The Immersion is a two-part, in-person creative process that brings your space to life through visual storytelling.

We begin by experiencing the property as a guest would—absorbing the atmosphere, refining the vision—then we return to style and direct your shoot so every image captures the feeling you want guests to remember.

$10K + TRAVEL |  TWO-PART EXPERIENCE

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Visit 2:  Shoot Day Creative Direction

Visit 1:  Brand Story & Strategy

  • On-site creative direction with the photographer/videographer
    If you don't have a preferred vendor, we can utilize our network of creatives, experienced in hospitality and visual storytelling

  • Styling direction for interiors, brand moments & guest-focused details

  • Scene sequencing and live shot guidance

  • Image usage guide for web, print & social media

  • On-site immersion and discovery session

  • Guest journey mapping (what guests see, feel & remember)

  • Top 3 guest archetypes—emotional motivators, trip-planning style, sensory preferences and aesthetic tastes (what they notice, photograph and share)

  • Brand story development + visual direction board

  • Content & pre-shoot planning outline

WHAT'S INCLUDED

story-driven hospitality brands

If you're sensing a creative direction gap, we can bring everything into alignment—so that your brand, website & content cohesively reflect the feeling of being there.

© 2025 by FLORA +
Milk & Honey Marketing

branding that feels like the hotel

© 2025 by FLORA +
Milk & Honey Marketing

luxury retreat web design
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