FLORA
DESTINATIONS
© 2025 by FLORA +
Milk & Honey Marketing
Branding + web design + creative direction for boutique hotels, retreat spaces & soulful destinations
YOUR BRAND, CHECKED-IN
ELEVATING EXPERIENCES
We grow brands from the inside out— starting with the light, the textures, the stillness … the energy of your space.
Branding and website design should reflect what guests love about being there, and invite them in, long before they arrive.
OPT. 1
Creative direction & shoot strategy for boutique stays and retreats
The Immersion is a two-part, in-person creative process that brings your space to life through visual storytelling.
We begin by experiencing the property as a guest would—absorbing the atmosphere, refining the vision—then return to style and direct your shoot so every image captures the feeling you want guests to remember.
$10K + TRAVEL | TWO-PART EXPERIENCE
If your brand & visuals don’t feel aligned, the disconnect is usually creative direction.
We bridge that gap— so your brand, your website and your content reflect the experience you’ve already created.
OPT. 2
Logo design for boutique stays, retreats & lifestyle spaces
Your brand should feel like your space—and linger like nostalgia.
The Identity is a custom branding package for spaces built with care, creativity and a story worth telling. We shape every element to reflect your atmosphere, your story and the details guests fall in love with.
$8K + TRAVEL
As properties evolve, the visuals often lag behind—leaving a gap between what guests experience and what they see online.
That disconnect can show up subtly... missed connections, brand confusion or guests who almost booked… but didn’t.
OPT. 3
Website design for boutique hotels, retreats & experience-led brands
Your website sets the tone for every guest who finds you.
First Impressions is a fully custom website experience designed to reflect the atmosphere of your space and guide guests seamlessly toward booking. From intuitive flow to intentional storytelling, we craft digital experiences that feel like stepping through the front door.
$15K + TRAVEL
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© 2025 Flora +
© 2025 by FLORA +
Milk & Honey Marketing
OUR SERVICES
Our work begins in your space, deepens with your story & leads to meaningful conversions
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You know your space is special & you want the brand to reflect that same depth, mood and memory.
You're ready for visuals and messaging that capture what guests feel when they’re there..
A brand that ultimately leads to bookings.
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With over 17 years of experience in brand strategy, creative direction, web design & visual storytelling, we know how to shape moments that move people.
We build brands that guests feel—and want to book.
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Hi, I’m Dana Raykovich, founder and creative director of FLORA.
I’m drawn to spaces that awaken presence, perspective & joy. My work is about capturing a feeling that draws someone in, stirs a quiet longing and gives permission to say yes to something that might just change them.
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